Billboard pickle revealed as pie

Picton’s ‘teaseburger’ billboard had many talking over the past two weeks - but last Monday the addition to pie warmers across Marlborough was revealed. The new Z Cheeseburger pie launched last Monday and has proved incredibly popular with both Z customers and staff.

“I don’t think people really had a clue it was us, because there were lots of thoughts of other places moving and people asking one another what they thought it was but nobody guessed correctly”, says local Z retailer Jamie Hobby.

“We picked Picton because it’s an awesome little town with a stunning backdrop as the gateway to the South Island, and we were able to tow the billboards around town which was great fun.

“It is selling really well though – it’s been the most popular in Picton so far in Marlborough ... but they’re almost reaching the popularity of our steak and cheese pies in terms of sales.”

Pictonites have proved fans of the new addition.

“Over the first three days we sold out completely each day, to the point I had to go to the Springlands store and get more, came back and we had people waiting for them – so far they haven’t sat in the warmer for long”, says Z Picton manager Debbie Tai.

“I think it’s especially popular here because we don’t really have a comparison or competition around for fast food burgers locally - we’ve been trying to get a larger number delivered. “It’s a very interesting flavour, and I love pickles so I’m very happy – it actually made me go across the road and buy a jar of pickles to eat”.