Invivo and Indevin sign international alliance

A newly-created investment and supply-chain agreement between Invivo and Indevin hopes to continue global successes on the back of Invivo’s export brands.

The equity investment and supply chain partnership will accelerate Invivo’s international growth - powered by its Graham Norton “GN” Wines in the UK and Ireland, and Invivo x Sarah Jessica Parker Wines – with expanded distribution, production, and marketing support.

The investment also sees Indevin joins the Invivo board and allows Invivo to use grapes from Indevin’s vineyards while keeping independent control of winemaking.

“We’ve long admired Invivo’s creative approach to winemaking and the powerful, authentic brands they’ve built”, says Indevin CEO Simon Limmer.

“Their commitment to quality and innovation aligns perfectly with our values and this investment complements our market-led strategy whilst reinforcing our vision to lead the global market for premium New Zealand wines.

“This is a game-changing partnership for us as we’ve always done things our way and are now joining forces with the best in New Zealand,” comments Invivo cofounder Tim Lightbourne.

“With Indevin’s investment, we’ll have the resources to take Invivo to the next level, while maintaining the entrepreneurial spirit that’s always driven us.

“I’m looking forward to working with Indevin’s viticulture and winemaking teams to select the right vineyards for our ranges,” added Invivo co-founder and winemaker Rob Cameron.

“We’ll continue to operate our own vineyards too, and for our customers, nothing changes - they can expect the same signature flavours and styles they know and love.

“This partnership is meaningful for Invivo, Indevin, and New Zealand wine on the world stage,” he added.