Time to Act: Alzheimers Awareness Month

September is World Alzheimers Month and Alzheimers New Zealand have a month of events planned around the country. Every September, the world comes together to raise awareness of Alzheimers disease and other forms of dementia during World Alzheimers Month. This year, the theme is “Ask about Dementia, Ask about Alzheimers” which urges communities to start conversations, seek support, and help reduce the stigma around this complex and growing health issue.

Adrienne Matthews

In New Zealand, the reality of dementia is becoming more urgent. In 2025, an estimated 83,000 New Zealanders are living with it and this figure is projected to rise sharply to around 170,000 by 2050. That’s an extraordinary 240% increase. Dementia currently affects about 1 in every 20 people over the age of 65, and 1 in 5 over the age of 80. It is more common in women and is increasingly impacting families, whānau, and communities across the country.

World Alzheimers Day observed annually on September 21 is the focal point of World Alzheimers Month. It is a day to honour individuals living with dementia, acknowledge the efforts of caregivers, advocate for early diagnosis and treatment, and push for better policy, funding, and research.

The theme for this year highlights the urgent need for education to support those living with dementia and show that, with the right support in place, people can still live well with it.

At the heart of our region’s response is Alzheimers Marlborough, a dedicated organisation that has been serving the community for many years. Established to assist and support carers and families dealing with Alzheimers and its associated conditions, the organisation’s mission is to educate, empower, and enable people with dementia to live with dignity in their own homes for as long as possible.

Their Wither Road Club, a purpose-built centre in Blenheim, is a hub of activity and care. Open five days a week, it provides a safe and engaging environment for up to 24 clients daily, offering a wide range of activities that promote physical, emotional, and cognitive well-being while giving carers vital respite.

Beyond the day programme, Alzheimers Marlborough runs support groups, social events, and drop-in cafés in both Picton and Blenheim. They also offer a weekly walking group, monthly social evenings, and a variety of education sessions tailored to carers and professionals alike. The organisation also facilitates two community groups, HomeShare and an Out and About group.

Their work is made possible by a team of 40 dedicated volunteers who assist with everything from client care and facility maintenance to transport and fundraising. The paid staff and volunteers share a person-centred philosophy, ensuring that every individual living with dementia is treated with respect, empathy, and compassion.

Alzheimers Marlborough’s community support team offers personalised assistance for individuals and families navigating a dementia diagnosis. Support includes understanding dementia and its progression, coping with

emotional impacts such as grief and loss, future planning and legal/financial guidance, help with managing behavioural changes, reducing isolation and stress and advocacy and referrals.

Support is available both at the centre and through home visits. Families can self-refer or be referred by their GP, nurse, or local health services.

“We really thank people for opening their hearts to us and allowing us to walk their journey with them,” says Manager Catherine Donnelly. “Everyone’s journey is different, and it is a privilege to help however we can.”

Education is a cornerstone of the support offered by Alzheimers Marlborough. Through their Caring with Confidence course, family members and friends gain the tools to better support their loved one. Topics include effective communication, understanding behaviours, and looking after oneself while caring for someone with dementia.

Additionally, the organisation offers tailored presentations for health professionals, aged care workers, and community groups, helping to raise awareness and improve the standard of dementia care across the region.

September 23 and 24 is the national dementia summit, “Solving the Dementia Challenge with People, Partnership and Innovation”. Although held in Auckland, it will also be available to watch online, and registration is open now. Auckland and online. Open to all, the summit includes expert panels, presentations, and the launch of a refreshed National Dementia Mate Wareware Action Plan.

A key panel, “Shifting the Dial on Dementia Support,” will explore how to improve outcomes for people living with dementia in Aotearoa. The Action Plan, developed by Alzheimers NZ, Dementia NZ, and others, outlines the sector’s vision and roadmap for delivering better care and access to services.

As the number of people living with dementia continues to rise, the call to action has never been clearer. Communities, health providers, and policymakers must come together to ensure that those affected by dementia mate wareware receive the support, care, and dignity they deserve.

Alzheimers Marlborough stands ready to support anyone impacted by dementia in our region but they can’t do it alone. Whether you’re a caregiver, a neighbour, or simply a concerned citizen, World Alzheimers Month is a powerful reminder that we all have a role to play.